How Adding Gamification Works Well for Your Marketing Strategy
For effective marketing, it is essential to consider both time-proven and innovative strategies. Adding gamification to your marketing strategy is just one example of thinking outside of the box. Not only does it help your business stand out from the competition, but it also closes deals.
Gamification accomplishes two primary goals: it gets users talking on different social media platforms about their experience, and it increases the time a consumer spends in your app. Ultimately, the user’s engagement with your brand intensifies, thereby impacting his or her buying decision.
Gamification consists of multiple elements, all beneficial to your marketing strategy. The following are two examples:
- Player Types – There are four types of players, including Achievers, Explorers, Socialites, and Killers. Understanding how each type interacts with a game provides designers valuable insight. For instance, Achievers are goal-driven. By developing a gamification strategy around that mindset, you can capture their attention and utilize their voices to enhance your brand awareness.
- Reward Badges – Giving customers rewards for using your app is an excellent way to connect that also benefits your marketing strategy. Using reward badges, which have become all the rage, prospects feel appreciated and praised. As a result, they respond favorably by sharing your brand with others.
When adding gamification to your marketing strategy, there are several critical factors to consider. For one thing, it is vital to know your target audience. That way, you can determine the most appealing type of game. After all, games played by millennials versus players in their 50s are significantly different.
Research what other businesses have done with gamification as a way of identifying their strengths and weaknesses. Using the findings as a foundation, you can shape a strategy that is unique and successful. Also, determine giveaway incentives like valuable content, a sample of your product, a how-to guide, and so on. You can either use past incentives as a benchmark or go on social media sites and run contests to see what your audience wants.
With an abundance of distractions and short attention spans, you want to provide prospects with something they can quickly figure out yet feel challenged using. For gamification to work as a marketing strategy, it needs the perfect blend of elements.